Beef Finland 2012
Beef Finland 2012 is an ongoing project and the thesis project of my master study at Aalto University School of Arts, Design and Architecture that aims to mitigate issues around excessive beef consumption worldwide. Beef, as opposed to cow, is one of the most frequently purchased industrial products and has been universally consumed at large on this planet. Consequently it has a great deal of issues on sustainability, health, and ethics.
Beef Finland 2012 attempts to explore the situation of Finland as to beef consumption discover various the stakeholders and create a brief for the actors, and the future-owner of the aforementioned problems.
A design brief in the form of newspaper, a short film that summarizes the brief, and a blog that will record and share the whole process in real-time will be created by April 2012. The immediate response of the society will be collected on the blog and hopefully will help create contemporary beef discourse. The design brief is expected to be taken as a point of departure by the stakeholders for creating the solution.
My belief is that, if we designers have been successfully helping corporates to sell more, we may as well help the consumers consume less. Please make contribution if you want to help.
Tutor Marco Steinberg, director, Sitra, the Finnish Innovation Fund
Deadline April 10 2012
Project blog www.beeffinland.org